Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions. Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers' questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.

Contents:
1. The Consuming Society 2. Consumption Patterns 2.1 The core dimension 2.2 The growing trend in consumption patterns 3. Making of the Consumer 3.1 A common history of consumption and gender 3.2 The market and the public and private domains 4. Consumption in Modern Society 4.1 Need and wants: the classical model 4.2 Classical models of consumption 4.3 Deviations from the classical model 5. The Social Construction of Consumption Patterns in Modern Society 5.1 The structure of choice 5.2 Modern society 5.3 Economic hanges and growth of consumption 5.4 Modernity, materialism and industrialism 5.5 Consumption in capitalist market economies 5.6 The shapers of American consumption patterns 6. (Post)Modernity and Consumption 6.1 The waning modernity 6.2 Postmodernism and postmodernity 7. Postmodern Consumption 7.1 Consumption pattern changes in the transition period 7.2 Paradoxes of the transition period 7.3 Consumption in the postmodern era 7.4 Modern and postmodern consumption experiences 8. Global Consumption 8.1 The consumption connection 8.2 Global glue of consumption 8.3 Globalization of fragmentation 8.4 Culture consumed 8.5 Consumption, globalization and development 9. Consuming People 9.1 Modernity's legacy 9.2 Consumption and identity 9.3 From grand projects to incremental action 9.4 Consumption politics 9.5 Consumers as grassroots political force 10. The New Theater of Consumption 10.1 The ascent of consumption 10.2 Modern social formation 10.3 Erosion of the nation state 10.4 Fluid identity 10.5 Redefinitions of freedom 10.6 Modernity's last straws? 10.7 New possibilities 10.8 Theaters of consumption

Contents:
1. The Consuming Society 2. Consumption Patterns 2.1 The core dimension 2.2 The growing trend in consumption patterns 3. Making of the Consumer 3.1 A common history of consumption and gender 3.2 The market and the public and private domains 4. Consumption in Modern Society 4.1 Need and wants: the classical model 4.2 Classical models of consumption 4.3 Deviations from the classical model 5. The Social Construction of Consumption Patterns in Modern Society 5.1 The structure of choice 5.2 Modern society 5.3 Economic hanges and growth of consumption 5.4 Modernity, materialism and industrialism 5.5 Consumption in capitalist market economies 5.6 The shapers of American consumption patterns 6. (Post)Modernity and Consumption 6.1 The waning modernity 6.2 Postmodernism and postmodernity 7. Postmodern Consumption 7.1 Consumption pattern changes in the transition period 7.2 Paradoxes of the transition period 7.3 Consumption in the postmodern era 7.4 Modern and postmodern consumption experiences 8. Global Consumption 8.1 The consumption connection 8.2 Global glue of consumption 8.3 Globalization of fragmentation 8.4 Culture consumed 8.5 Consumption, globalization and development 9. Consuming People 9.1 Modernity's legacy 9.2 Consumption and identity 9.3 From grand projects to incremental action 9.4 Consumption politics 9.5 Consumers as grassroots political force 10. The New Theater of Consumption 10.1 The ascent of consumption 10.2 Modern social formation 10.3 Erosion of the nation state 10.4 Fluid identity 10.5 Redefinitions of freedom 10.6 Modernity's last straws? 10.7 New possibilities 10.8 Theaters of consumption

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

Renommierte Autoren aus Wissenschaft und Praxis haben sich zum Ziel gesetzt, bewahrte Erfolgstreiber fur den Unternehmenserfolg darzustellen und gleichzeitig besonders
nachhaltige Veranderungen aufzuzeigen, damit sie als Chancen fur aussichtsreiches wirtschaftliches Handeln begriffen werden konnen. Schwerpunktmassig sollen dabei Aspekte aus
dem Marketing herausgegriffen und hier wiederum auf Managementinstrumente, die moderne
Formen des Internets bieten, fokussiert werden

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.