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Books > Computing & IT > Computer communications & networking
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New infotainment Technologies in the Home - Demand-side Perspectives (Hardcover)
Loot Price: R4,225
Discovery Miles 42 250
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New infotainment Technologies in the Home - Demand-side Perspectives (Hardcover)
Series: Routledge Communication Series
Expected to ship within 10 - 15 working days
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As the "information superhighway" moves into the home through
interactive media, enhanced telecom services, and hybrid
appliances, interest continually grows in how consumers adopt and
use Information Technology (IT), the strategies IT marketers use to
reach consumers, and the public policies that help and protect
consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This
book presents a unique collection of papers dealing with the demand
side issues of new information technologies in the home. The
contributors are from business, academia, and the public policy
sector and represent many disciplines including communication,
marketing, economics, psychology, engineering, and information
systems.
This book provides one of the best introductions to complex issues
such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector;
and
* public policies that will shape the deployment and use of
IT.
General
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