If you are a fundraiser or someone who needs to raise money for your organisation or scheme, you cannot be without this book. Never out of print since it was published in 1992, the book has more than earned its place on your fundraising department's bookshelf. It is the most complete reference guide to fundraising available, with detailed information about the theory and practice of effective fundraising. You'll find it easy to navigate, packed with case studies, and you'll gain from the insights, knowledge and advice shared by some of the giants of the fundraising world. Ideal for all fundraisers, whether beginners or more senior professionals.