Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies

Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies