Creating a Successful Digital Presence - Objectives, Strategies and Tactics (Hardcover)

Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2021
First published:	2022
Authors:	Gordon Fletcher • Noel Adolphus
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	212
ISBN-13:	978-0-367-46034-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Computing & IT > General theory of computing > General Books > Computing & IT > Internet > General Books > Computing & IT > Applications of computing > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	0-367-46034-3
Barcode:	9780367460341

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