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Creating a Successful Digital Presence - Objectives, Strategies and Tactics (Hardcover) Loot Price: R3,978
Discovery Miles 39 780
Repayment Terms: R373 pm x 12*
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Creating a Successful Digital Presence - Objectives, Strategies and Tactics (Hardcover): Gordon Fletcher, Noel Adolphus

Creating a Successful Digital Presence - Objectives, Strategies and Tactics (Hardcover)

Gordon Fletcher, Noel Adolphus

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Loot Price R3,978 Discovery Miles 39 780 | Repayment Terms: R373 pm x 12*

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Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2021
First published: 2022
Authors: Gordon Fletcher • Noel Adolphus
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 212
ISBN-13: 978-0-367-46034-1
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Computing & IT > General theory of computing > General
Books > Computing & IT > Internet > General
Books > Computing & IT > Applications of computing > General
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Business mathematics & systems > General
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LSN: 0-367-46034-3
Barcode: 9780367460341

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