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"Some people seem to be able to talk anybody into anything Do they
simply possess a natural talent that the rest of us can never hope
to imitate? This refreshing books says ""No "" and provides readers
with a unique, proven, step-by-step analytical thinking process
that anyone can use to analyze, organize, and present information
in a persuasive way. The Anatomy of Persuasion literally dissects
each step in the persuasion process. Readers will turn their great
ideas into tangible realities as they learn how to: * apply the two
major principles of communication * perceive the needs of others *
present the features and benefits of their idea * understand the
subconscious decisions people often make * create a logical,
error-free proposal (oral or written) that will win the day."
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