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Global E-Commerce and Online Marketing - Watching the Evolution (Hardcover): Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy... Global E-Commerce and Online Marketing - Watching the Evolution (Hardcover)
Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf
R2,185 Discovery Miles 21 850 Ships in 10 - 15 working days

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.

New infotainment Technologies in the Home - Demand-side Perspectives (Paperback): Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh... New infotainment Technologies in the Home - Demand-side Perspectives (Paperback)
Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia
R1,448 Discovery Miles 14 480 Ships in 12 - 17 working days

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.

New infotainment Technologies in the Home - Demand-side Perspectives (Hardcover): Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh... New infotainment Technologies in the Home - Demand-side Perspectives (Hardcover)
Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia
R3,897 Discovery Miles 38 970 Ships in 12 - 17 working days

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

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