A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics. This book illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners. It also provides the seeds for future academic research.

This book is a timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. It illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners.