A timely evaluation of how a harmonious business environment can be
created and managed successfully in an increasingly turbulent era.
The contributors explore Chinese cultural values, entry strategy,
the impact of SARS on marketing, corporate governance, technology
transfer, and the role of trust and ethics. This book illustrates
how diversity within East-West business is valuable to the
development of new approaches in managing harmony for
practitioners. It also provides the seeds for future academic
research.
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