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Patient Relationship Management - Ein Crm-Ansatz Fur Die Pharmazeutische Industrie (German, Paperback, 2006 ed.): Olaf Kilian... Patient Relationship Management - Ein Crm-Ansatz Fur Die Pharmazeutische Industrie (German, Paperback, 2006 ed.)
Olaf Kilian Hahn; Foreword by Prof Dr Hans H Bauer
R2,709 Discovery Miles 27 090
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Unter Berucksichtigung der rechtlichen Rahmenbedingungen in Deutschland entwickelt Olaf Kilian Hahn einen Patient Relationship Management-Ansatz fur chronisch Kranke und somit fur den Markt verschreibungspflichtiger Arzneimittel. Ausserdem uberpruft er anhand einer empirischen Untersuchung den Einfluss von uber die Bereitstellung von Arzneimitteln hinausgehenden Zusatzleistungen auf die Patientenbindung bei Diabetikern."

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