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Patient Relationship Management - Ein Crm-Ansatz Fur Die Pharmazeutische Industrie (German, Paperback, 2006 ed.) Loot Price: R2,709
Discovery Miles 27 090
Repayment Terms: R254 pm x 12*
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Patient Relationship Management - Ein Crm-Ansatz Fur Die Pharmazeutische Industrie (German, Paperback, 2006 ed.): Olaf Kilian...

Patient Relationship Management - Ein Crm-Ansatz Fur Die Pharmazeutische Industrie (German, Paperback, 2006 ed.)

Olaf Kilian Hahn; Foreword by Prof Dr Hans H Bauer

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Loot Price R2,709 Discovery Miles 27 090 | Repayment Terms: R254 pm x 12*

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Unter Berucksichtigung der rechtlichen Rahmenbedingungen in Deutschland entwickelt Olaf Kilian Hahn einen Patient Relationship Management-Ansatz fur chronisch Kranke und somit fur den Markt verschreibungspflichtiger Arzneimittel. Ausserdem uberpruft er anhand einer empirischen Untersuchung den Einfluss von uber die Bereitstellung von Arzneimitteln hinausgehenden Zusatzleistungen auf die Patientenbindung bei Diabetikern."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: February 2006
Authors: Olaf Kilian Hahn
Foreword by: Prof Dr Hans H Bauer
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Paperback - Trade
Pages: 350
Edition: 2006 ed.
ISBN-13: 978-3-8350-0289-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
LSN: 3-8350-0289-9
Barcode: 9783835002890

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