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Interaktives Marketing - Neue Wege zum Dialog mit Kunden (German, Hardcover, 2008 ed.): Christian Belz, Marcus Schoegel, Oliver... Interaktives Marketing - Neue Wege zum Dialog mit Kunden (German, Hardcover, 2008 ed.)
Christian Belz, Marcus Schoegel, Oliver Arndt, Verena Walter
R2,327 Discovery Miles 23 270
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Ships in 18 - 22 working days

Die Autoren prasentieren und diskutieren innovative Dialogmarketing-Ansatze, Grenzen und Potenziale neuer Medien fur das Customer Relationship Management sowie neuartige Nutzungsmoglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert."

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