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Interaktives Marketing - Neue Wege zum Dialog mit Kunden (German, Hardcover, 2008 ed.) Loot Price: R2,327
Discovery Miles 23 270
Repayment Terms: R218 pm x 12*
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Interaktives Marketing - Neue Wege zum Dialog mit Kunden (German, Hardcover, 2008 ed.): Christian Belz, Marcus Schoegel, Oliver...

Interaktives Marketing - Neue Wege zum Dialog mit Kunden (German, Hardcover, 2008 ed.)

Christian Belz, Marcus Schoegel, Oliver Arndt, Verena Walter

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Loot Price R2,327 Discovery Miles 23 270 | Repayment Terms: R218 pm x 12*

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Die Autoren prasentieren und diskutieren innovative Dialogmarketing-Ansatze, Grenzen und Potenziale neuer Medien fur das Customer Relationship Management sowie neuartige Nutzungsmoglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert."

General

Imprint: Gabler
Country of origin: Germany
Release date: July 2008
First published: 2008
Editors: Christian Belz • Marcus Schoegel • Oliver Arndt • Verena Walter
Dimensions: 244 x 170 x 32mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 548
Edition: 2008 ed.
ISBN-13: 978-3-8349-0740-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-0740-5
Barcode: 9783834907400

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