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Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013): Gerhard Raab, Oliver Gernsheimer,... Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013)
Gerhard Raab, Oliver Gernsheimer, Maik Schindler
R2,195 Discovery Miles 21 950
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Ships in 10 - 15 working days

Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinarer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse fur das Marketing zu generieren."

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