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Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013): Gerhard Raab, Oliver Gernsheimer,... Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013)
Gerhard Raab, Oliver Gernsheimer, Maik Schindler
R1,463 Discovery Miles 14 630 Out of stock

Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinarer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse fur das Marketing zu generieren."

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