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This book offers a comprehensive look into issues and trends
driving international student mobility as the phenomenon becomes
increasingly prevalent worldwide. Chapters first present an
expanded definition of student mobility in the context of
internationalization and go on to discuss the underlying
motivations, issues, and challenges students face in attaining
successful outcomes. The authors employ marketing concepts to
illustrate ideas and recommendations for better attracting and
integrating international students into academic institutions
abroad with the goal of greater satisfaction for students and
improved profitability for the universities they attend.
This book offers a comprehensive look into issues and trends
driving international student mobility as the phenomenon becomes
increasingly prevalent worldwide. Chapters first present an
expanded definition of student mobility in the context of
internationalization and go on to discuss the underlying
motivations, issues, and challenges students face in attaining
successful outcomes. The authors employ marketing concepts to
illustrate ideas and recommendations for better attracting and
integrating international students into academic institutions
abroad with the goal of greater satisfaction for students and
improved profitability for the universities they attend.
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