International Student Mobility and Access to Higher Education (Hardcover, 1st ed. 2020)

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Marketing and Communication in Higher Education
Release date:	April 2020
First published:	2020
Authors:	Or Shkoler • Edna Rabenu • Paul M.W. Hackett • Paul M. Capobianco
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	239
Edition:	1st ed. 2020
ISBN-13:	978-3-03-044138-8
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Sociology, social studies > Social groups & communities > Social classes > Social mobility
LSN:	3-03-044138-5
Barcode:	9783030441388

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