Although Africa is the world's poorest continent, it is a major emerging market and partner in the global village of the new millennium. This book presents a wide array of perspectives on the problems and prospects of developing Africa. Leading scholars in African studies and international communication analyze the socio-political and cultural experiences in various communities, focusing on key questions: What is development? What are the main issues surrounding development in Africa? And how can communication per se be used to address the persistent problems of underdevelopment?

This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.