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An Exploratory Study of Men's Interpretation and Choices of Male Looks (Paperback): Ou Zhang, Wi-Suk Kwon An Exploratory Study of Men's Interpretation and Choices of Male Looks (Paperback)
Ou Zhang, Wi-Suk Kwon
R1,302 Discovery Miles 13 020
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An Exploratory Study of Men's Interpretation and Choices of Male Looks (Paperback): Ou Zhang An Exploratory Study of Men's Interpretation and Choices of Male Looks (Paperback)
Ou Zhang
R1,303 Discovery Miles 13 030
Add to cart
Ships in 10 - 15 working days

Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.

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