Men's shifting self-identities and masculinities result in changes
in men's clothing and shopping behavior. This study explored how
male consumers with a different degree of fashion opinion
leadership interpret the same male looks and the differences in
their tendency to accept a variety of looks. It also investigated
how these variances are related to information sources used.
General
Imprint: |
VDM Verlag Dr. Mueller E.K.
|
Country of origin: |
Germany |
Release date: |
February 2008 |
First published: |
February 2008 |
Authors: |
Ou Zhang
|
Dimensions: |
244 x 170 x 3mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
64 |
ISBN-13: |
978-3-8364-6629-5 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
3-8364-6629-5 |
Barcode: |
9783836466295 |
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