Total Quality Management is the single most important management methodology available to achieve and maintain world class performance and competitiveness. This book shows senior management how to implement TQM, with clear explanations of the principles behind it. It is an indispensable guide book for senior managers in all sections of industry and commerce, at all stages of putting into practice the quality improvement process. The second edition presents five case studies representing large and small companies in diverse businesses. The constant theme is the achievement of significant business benefit from a determined and practical approach to the implementation of total quality.