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Moving Ahead with ISO 14000 addresses environmental quality
management standards from the business manager's point of view. It
examines the costs and benefits of conformance in terms of
competitiveness, market share, and return on investment. Numerous
case studies describe how other companies are responding to the new
standards and help companies benchmark how close their own
operations are to conformance. With the release of the final series of international
environmental quality management standards, thousands of companies
worldwide are poised to jump onto the ISO 14000 bandwagon. But
responsible managers need to answer a number of serious questions
before investing in and launching such a major undertaking: What
does it take to conform with ISO 14000? Will the benefits justify
the costs? Does ISO 14000 conformance matter to our customers? Will
it help increase our market share? A special section on life cycle assessment (LCA) surveys current
LCA use in large corporations, compares its use in Japan to that in
the United States, demonstrates market applications of LCA, and
presents a case study of life cycle management at Chrysler
Corporation.
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