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Universal UX Design - Building Multicultural User Experience (Paperback)
Loot Price: R1,249
Discovery Miles 12 490
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(15%)
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Universal UX Design - Building Multicultural User Experience (Paperback)
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Universal UX Design: Building Multicultural User Experience
provides an ideal guide as multicultural UX continues to emerge as
a transdisciplinary field that, in addition to the traditional UI
and corporate strategy concerns, includes socio/cultural and
neurocognitive concerns that constitute one of the first steps in a
truly global product strategy. In short, multicultural UX is no
longer a nice-to-have in your overall UX strategy, it is now a
must-have. This practical guide teaches readers about international
concerns on the development of a uniquely branded, yet culturally
appealing, software end-product. With hands-on examples throughout,
readers will learn how to accurately predict user behavior,
optimize layout and text elements, and integrate persuasive design
in layout, as well as how to determine which strategies to
communicate image and content more effectively, while demystifying
the psychological and sociopolitical factors associated with
culture. The book reviews the essentials of cognitive UI perception
and how they are affected by socio-cultural conditioning, as well
as how different cultural bias and expectations can work in UX
design.
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