The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Opinion Mining and Text Analytics on Literary Works and Social Media introduces the use of artificial intelligence and big data analytics techniques which can apply opinion mining and text analytics on literary works and social media. This book focuses on theories, method and approaches in which data analytic techniques can be used to analyze data from social media, literary books, novels, news, texts, and beyond to provide a meaningful pattern. The subject area of this book is multidisciplinary; related to data science, artificial intelligence, social science and humanities, and literature. This is an essential resource for scholars, Students and lecturers from various fields of data science, artificial intelligence, social science and humanities, and literature, university libraries, new agencies, and many more.

Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Big Data Analytics and Medical Information Systems presents the valuable use of artificial intelligence and big data analytics in healthcare and medical sciences. It focuses on theories, methods and approaches in which data analytic techniques can be used to examine medical data to provide a meaningful pattern for classification, diagnosis, treatment, and prediction of diseases. The book discusses topics such as theories and concepts of the field, and how big medical data mining techniques and applications can be applied to classification, diagnosis, treatment, and prediction of diseases. In addition, it covers social, behavioral, and medical fake news analytics to prevent medical misinformation and myths. It is a valuable resource for graduate students, researchers and members of biomedical field who are interested in learning more about analytic tools to support their work.

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this premier reference source is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Perspectives in the Development of Mobile Medical Information Systems: Life Cycle, Management, Methodological Approach and Application discusses System Development Life Cycle (SDLC) thoroughly, focusing on Mobile Healthcare Information Systems (M-HIS). Covering all aspect of M-HIS development, the book moves from modeling, assessment, and design phases towards prototype phase. Topics such as mobile healthcare information system requirements, model identification, user behavior, system analysis and design are all discussed. Additionally, it covers the construction, coding and testing of a new system, and encompasses a discussion on future directions of the field. Based on an existing mobile cardiac emergency system used as a real case throughout the chapters, and unifying and clarifying the various processes and concepts of SDLC for M-HIS, this book is a valuable source for medical informaticians, graduate students and several members of biomedical and medical fields interested in medical information systems.