Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations. This book will enable you to use powerful NLP techniques to increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively. Focusing on the sales person as facilitator, this book will also reveal the six areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. It will enable readers to read and utilise a prospect's buying and decision making patterns and provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

Master the tools of NLP and become more effective, more efficient, more powerful and more successful NLP can provide powerful tools and techniques to help you make positive changes in your life. This book clearly explains how NLP works and includes plenty of exercises to help you put the theory intro practice. This new edition gives you everything you need to know about NLP and how to do it - with more tips, examples, techniques and insights to show how NLP can work for you. Understand and master NLP step by step Discover how to apply NLP to your life, right now Change your thinking; change your life

In this new workbook, NLP trainers, David Molden and Pat Hutchinson, have gathered the very best NLP techniques from years of teaching and training people from all walks of life. Each exercise has been chosen for maximum impact to ensure brilliant results, every time. Designed as a complete, step-by-step programme, it details every core aspect of NLP, from creating compelling outcomes and changing old habits right through to personal strategies for success and modelling excellence. Ideal for personal or professional use, it provides an invaluable resource to help you or your clients achieve their very best in life.