The theme of this collection of essays is partnerships between health and local government. Such partnerships are not new. Nor is discussion of the merits (or otherwise) of collaboration between the two sectors. The history of collaboration between these two sectors of the public services has been chequered to say the least; indeed, the boundary between health and social care has been described as a 'Berlin Wall'.
However, New Labour's ascension to power in 1997 has rekindled an avid interest in this issue. The government's emphasis on partnerships and collaboration has been projected as a key element of its 'Third Way' philosophy. Partnership working in particular has been viewed as the most appropriate means of addressing endemic, obdurate social ills, such as social exclusion, poor health, poverty, and low educational standards.

The theme of this collection of essays is partnerships between health and local government. Such partnerships are not new. Nor is discussion of the merits (or otherwise) of collaboration between the two sectors. And the history of collaboration between these two sectors of the public services has been checkered to say the least; indeed, the boundary between health and social care has been described as a 'Berlin Wall'. However, New Labour's ascension to power in 1997 has re-kindled an avid interest in this issue. The Government's emphasis on partnerships and collaboration has been projected as a key element of their 'Third Way' philosophy. Partnership working in particular has been viewed as the most appropriate means of addressing endemic, obdurate social ills, such as social exclusion, poor health, poverty, low educational standards and so on. No one agency can tackle these 'wicked issues' which require collaborative action. New Labour's enthusiasm for partnership approaches produced many new iniatives, legislation and guidance, powers and duties, incentives and rhetoric. And the Government's exhortation to collaborate has been particularly intense in the area of joint working bet

"Public Health for the 21st Century" is a comprehensive consideration of the emerging challenges for public health policy makers. Its structure makes it accessible to those wishing to dip into specific areas as well as being both coherent and comprehensible to those who may wish to read the whole volume. It is a valuable addition to any public health library."
. Journal of Environmental Health Research

. . "This is a timely and comprehensive review of the new public health. The book demonstrates a capacity and readiness of the public health community to engage the population to achieve the 'fully engaged scenario' that remains the major health challenge for the UK. Replacing 'political restlessness' with political resolve might be the key ingredient that has been missing."
. Tribune

. . "The second edition of this text is a very welcome addition to the public health library. The sweep of its interests and the vision it encapsulates marks it out as a true standard bearer for public health into the 21st Century. Its approach is comprehensive and its subject matter compelling. In spite of the challenges ahead for public health, the book reminds us of the quality of those practicing and writing about the subject in the UK today."
. . Mike Kelly, Director of the Centre for Public Health Excellence, The National Institute for Health and Clinical Excellence (NICE)"

. . This bestselling book has been substantially updated to take account of changing policy and practice. The introduction has been re-written to form a new chapter giving a comprehensive overview of the field of public health, making the book much more accessible to a wider audience.

. . Throughout this book, the authors analyse and reflect upon the influence of history, research and procedures upon contemporary public health practice. The text explores the debates surrounding the meaning of public health and looks at the policy changes that are reshaping its context. Also examined are the contributions that epidemiology and health economics make to public health.

. . Public Health for the 21st Century is essential reading for those involved in developing and implementing policies for health improvement, health protection and the reduction of inequalities in health. It also appeals to a wider audience of professionals, lay people and students who are interested in the wider health and well being of their communities. .

Sales Savvy: Self-Help for Small Business (Beat Big Business with Value-Add) is a sales handbook that helps small business people improve their ability to sell 'value-add'. To beat Big Business, we have to sell the customer on 'the little things' about our product or service that makes us different. Sales Savvy provides the reader with real tools - practical tools - that can be used to demonstrate that which differentiates us. Sales Savvy teaches the reader how to sell their expertise or craftsmanship for greater profits and, in turn, develop a reputation for being "More Expensive and Worth it." Sales Savvy is of value to the new salesperson learning the fundamentals (like prospecting, soliciting referrals, etc) as well as the seasoned veteran looking for a new sales technique (like 'Yes/Yes' questions). It is full of sales anecdotes and real-life experiences that make the lessons enjoyable and more memorable. Its the kind of book that you give to friends, employees, and other business associates.