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Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing - Fundraising-Instrument Fur Nonprofit-Organisationen (German,... Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing - Fundraising-Instrument Fur Nonprofit-Organisationen (German, Paperback, 2011 ed.)
Patricia Lauper
R1,979 Discovery Miles 19 790
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Ships in 10 - 15 working days

Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen fur die Praxis ab."

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