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Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing - Fundraising-Instrument Fur Nonprofit-Organisationen (German, Paperback, 2011 ed.) Loot Price: R1,979
Discovery Miles 19 790
Repayment Terms: R185 pm x 12*
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Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing - Fundraising-Instrument Fur Nonprofit-Organisationen (German,...

Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing - Fundraising-Instrument Fur Nonprofit-Organisationen (German, Paperback, 2011 ed.)

Patricia Lauper

Series: Marktorientiertes Nonprofit-Management

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Loot Price R1,979 Discovery Miles 19 790 | Repayment Terms: R185 pm x 12*

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Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen fur die Praxis ab."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Marktorientiertes Nonprofit-Management
Release date: April 2011
First published: April 2011
Authors: Patricia Lauper
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 273
Edition: 2011 ed.
ISBN-13: 978-3-8349-2984-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Medicine > General issues > Health systems & services > Hospital administration & management
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LSN: 3-8349-2984-0
Barcode: 9783834929846

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