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Customer Integration in Industrial Innovation Projects 2008 (Paperback, 2008 ed.): Patricia Sandmeier Customer Integration in Industrial Innovation Projects 2008 (Paperback, 2008 ed.)
Patricia Sandmeier; Foreword by Oliver Gassmann
R1,455 Discovery Miles 14 550
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Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.

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