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Over the past ten years, there has been growing interest in the
process of strategic decision-making among both managers and
researchers. Strategic decisions are important for five main
reasons: They are large-scale, risky and hard to reverse; they are
a bridge between deliberate and emerging strategies; they can be a
major source of organizational learning; they play an important
part in the development of individual managers and they cut accross
functions and academic disciplines. Strategic Decisions summarizes
the current state of the art in research on strategic
decision-making, with chapters prepared by leading strategy
researchers. The editors also present implications for current
application and proposed directions for future research.
Over the past ten years, there has been growing interest in the
process of strategic decision-making among both managers and
researchers. Strategic decisions are important for five main
reasons: They are large-scale, risky and hard to reverse; they are
a bridge between deliberate and emerging strategies; they can be a
major source of organizational learning; they play an important
part in the development of individual managers and they cut accross
functions and academic disciplines. Strategic Decisions summarizes
the current state of the art in research on strategic
decision-making, with chapters prepared by leading strategy
researchers. The editors also present implications for current
application and proposed directions for future research.
There's a war on against the BBC. It is under threat as never
before. And if we lose it, we won't get it back. The BBC is our
most important cultural institution, our best-value entertainment
provider, and the global face of Britain. It's our most trusted
news source in a world of divisive disinformation. But it is facing
relentless attacks by powerful commercial and political enemies,
including deep funding cuts - much deeper than most people realise
- with imminent further cuts threatened. This book busts the myths
about the BBC and shows us how we can save it, before it's too
late.
This book by two leading experts takes a fresh look at the nature
of television, starting from an audience perspective. It draws on
over twenty years of research about the audience in the United
States and Britain and about the many ways in which television is
funded and organized around the world. The overall picture which
emerges is of: a medium which is watched for several hours a day
but usually at only a low level of involvement; an audience which
views mainly for relaxation but which actively chooses favourite
programmes; a flowering of new channels but with no fundamental
change in what or how people watch; programmes costing millions to
produce but only a few pennies to view; a wide range of programme
types apparently similar to the range of print media but with
nothing like the same degree of audience 'segmentation'; a global
communication medium of dazzling scale, speed, and impact but which
is slow at conveying complex information and perhaps less powerful
than generally assumed. The book is packed with information and
insights yet is highly readable. It is unique in relating so many
of the issues raised by television to how we watch it. There is
also a highly regarded appendix on advertising, as well as
technical notes, a glossary, and references for further reading.
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