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Preface. 1. The Newspaper Industry in a State of Flux. 2. The
Economic Fundamentals of Newspaper Publishing. 3. The Industrial
Context of Newspaper Firms. 4. Vertical Integration and Horizontal
Mergers and Acquisitions. 5. Expansion Strategies of Newspaper
Firms: Diversification and Innovation. 6. Change of the Newspaper
Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices:
A. Data Gathering. B. Topic List Interviews C. Economies of Scale:
An Empirical Investigation in The Netherlands. D. Local Newspaper
Markets in The Netherlands. E. Minimum Efficient Scale in The
Netherlands. F. Diversification of Newspaper Companies. G.
Interview Extracts.
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