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Newspapers - A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands (Hardcover, illustrated edition) Loot Price: R2,900
Discovery Miles 29 000
Repayment Terms: R272 pm x 12*
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Newspapers - A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands (Hardcover,...

Newspapers - A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands (Hardcover, illustrated edition)

Patrick Hendricks

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Loot Price R2,900 Discovery Miles 29 000 | Repayment Terms: R272 pm x 12*

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Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.

General

Imprint: Kluwer Academic Publishers
Country of origin: United States
Release date: March 1999
First published: March 1999
Authors: Patrick Hendricks
Dimensions: 230mm (L)
Format: Hardcover
Pages: 260
Edition: illustrated edition
ISBN-13: 978-0-7923-5608-0
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-7923-5608-X
Barcode: 9780792356080

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