Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

If you can't spend another hour at work, or plan another meal, or run another errand without screaming for more time in your day, read this book. If you want to organize your day, increase your effectiveness, and become smarter about your life, read this book. Dr. Patrick Georges is a busy man-a neurosurgeon who operates on patients, teaches class, spends time with his family, and travels for business all without fatigue, stress, or spinning in circles. This book shows you how he does it and gives you the checklists to keep your busy life at bay.This book will increase your productivity at work by 5 to 15 percent and gives specific techniques and advice to help you achieve this goal through better organization, through better communications, and with smarter choices.Dr. Georges outlines practical tools that can be used by anyone to increase their intelligence through better organization and offers the 10 most common personal organization errors people make everyday. He gives you the tools you can use to improve your physical and mental health and your workspace, make your work day more effective, set goals and priorities, and organize your team's work or your busy family's agenda.