This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Roessler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Roessler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

Unusual perspectives, contrasts, and angles as the means to express changing living conditions: In the 1920s many new fields of activity opened up for photographers, who provided pictures for everything from magazines and books to advertising design. Yet it was not only its economic function that smoothed the way for photography. As a seemingly authentic reproduction of reality, political movements recognised that photography was a good means of persuading and controlling the masses. In contrast to the defamation of modernism in the fine arts, no creative limitations were imposed upon photography - this new pictorial language was already firmly established in the general visual memory, and all throughout the Nazi era it remained linked to progressiveness. Between 1918 and 1939, photography influenced the art world more than it had during hardly any other period. Keeping in mind the ongoing intensive debate about continuities and the different stylistic tendencies going in multiple creative directions during the 1920s and '30s, this catalogue offers insight into the complexity of the era's events. Eight thematic chapters introduce central aspects of art's exploration of photography and the entire spectrum of motifs involved in employing it in various contexts. Artists: Carl Albiker, Gertrud Arndt, Atelier Manasse, Ilse Bing, Karl Blossfeldt, Katt Both, Margaret Bourke-White, Walter Dexel, Max Ehlert, Hugo Erfurth, Alfred Erhardt, T. Lux Feininger, Hans Finsler, Max Goellner, Hein Gorny, Karl Theodor Gremmler, Heinz Hajek-Halke, Elisabeth Hase, Walter Hege, Heinrich Hoffmann, Lotte Jacobi, Paul W. John, Andre Kertesz, Fred Koch, Stefan Kruckenhauser, Karl Kruger, Adolf Lazi, Erna Lendvai-Dircksen, Helmar Lerski, Madame d'Ora (Dora Kallmus), Felix H. Man, Werner Mantz, Lucia Moholy, Martin Munkacsi, Max Peiffer Watenphul, Georgij Petrussow, Albert Renger-Patzsch, Hans Retzlaff, Leni Riefenstahl, Hans Robertson, Alexander Rodchenko, Werner Rohde, Lothar Rubelt, Willi Ruge, Erich Salomon, August Sander, Arkadi Schaichet, Max Schirner, Hugo Schmoelz, Fritz Schreiber, Herbert Schurmann, Friedrich Seidenstucker, Anton Stankowski, Sasha und Cami Stone, Paul Strache, Carl Struwe, Umbo (Otto Umbehr), Hans Volger, Kurt Warnekross, Paul Wolff, Yva (Else Ernestine Neulander-Simon), Hannelore Ziegler, Willi Zielke. Text in German with an English supplement.

One of the most extraordinary artists associated with the Bauhaus school, Herbert Bayer united graphic design, art and architecture in an uncompromising artistic vision that came to represent the bold aesthetic approach of the movement. A teacher with the school until 1928, Bayer went on to become a highly successful graphic designer in Germany, and later one of the most prominent figures in the 20th-century art scene of the United States. This broad biographical account, which presents previously unseen archival photographs and episodes from the life of Bayer and other influential Bauhaus artists such as Walter Gropius, Marcel Breuer and Laszlo Moholy-Nagy, follows Bayer through the Weimar Republic, Nazi Germany and finally to his exile in the United States. Specifically, Patrick Roessler reveals for the first time Bayer's unique experience of 1930s Germany, where, with his commercial and artistic life shattered by terror and censorship, he distracted himself with leading a hedonistic life. Shining a light on Bayer's time in Berlin during the Weimar Republic, and his route out of the Nazi state, Roessler provides rich new insights into how Bauhaus artists navigated a protracted period of social upheaval and dictatorship, where commercial success was fraught with a deep hostility towards the regime and the temptations of emigration. Revealing the tensions of an avant-garde artist struggling to practice during a period of repression, Herbert Bayer, Graphic Designer speaks to both the memory of those who left Nazi Germany, but also the perseverance of artists and intellectuals throughout history who have worked under authoritarian regimes. Drawing on never before interpreted documents, letters and archival material, Roessler tells Bayer's compelling story - documenting the life of a unique artist and offering a valuable contribution to research in emigre experiences.

Forty five key women of the Bauhaus movement.

Bauhaus Women: A Global Perspective reclaims the other half of Bauhaus history, yielding a new understanding of the radical experiments in art and life undertaken at the Bauhaus and the innovations that continue to resonate with viewers around the world today.

The story of the Bauhaus has usually been kept narrow, localized to its original time and place and associated with only a few famous men such as Walter Gropius, Marcel Breuer, Paul Klee, Wassily Kandinsky, and László Moholy-Nagy.

Bauhaus Women: A Global Perspective bursts the bounds of this slim history by revealing fresh Bauhaus faces: Forty-five Bauhaus women unjustifiably forgotten by most history books. This book also widens the lens to reveal how the Bauhaus drew women from many parts of Europe and beyond, and how, through these cosmopolitan female designers, artists, and architects, it sent the Bauhaus message out into the world and to a global audience.

A century after the Bauhaus's founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus's founding and beyond.

Der Band versammelt erstmals Replikationsstudien aus dem Gebiet der empirischen Kommunikationsforschung, die verschiedene Forschungsfelder adressieren: politische Kommunikation, Unterhaltungsforschung, Mediennutzung und -wirkung, Persuasionsforschung, Gesundheitskommunikation. Dabei werden Befunde klassischer Untersuchungen unter neuen medialen Bedingungen uberpruft und fortgeschrieben.

Empirische Forschung auf Basis standardisierter Verfahren greift haufig auf einen Satz von Konstrukten zuruck, die immer wieder benotigt werden. Fur deren Operationalisierung werden Skalen entwickelt, die regelmassig eingesetzt und validiert werden. Dieses erste Skalenhandbuch fur die deutschsprachige Kommunikations- und Medienforschung enthalt Angaben zu 76 Skalen unterschiedlichster Forschungsfelder. Zu jeder Skala sind - neben ihrem exakten Wortlaut - ausfuhrliche Angaben zur theoretischen Einbettung des jeweiligen Instruments, seinen Einsatzmoglichkeiten in der Forschung und seiner Validierung enthalten."

Prozesse der Modernisierung, Pluralisierung und Differenzierung machen es immer schwieriger, gesellschaftliche Integrationsmomente zu etablieren. In einer derart komplexen Welt werden Ereignisse, denen weitreichende Integrationsfahigkeit zukommt z. T. weltweit uber Medien konstruiert und kommuniziert. Dabei bringen die Medien - ahnlich der Mythen- und Ikonenbildung fruherer Zeiten - "Heiligenbilder" hervor. Diese Neuerfindung von modernen Mythen in den Medien geht einher mit einer Entgrenzung professioneller journalistischer Handlungsspielraume, mit gewandelten Berichterstattungsmustern. Am primaren globalen "Medienereignis" des Jahres 1997, dem Tod der Lady Diana Spencer, lassen sich diese Entwicklungen eindrucksvoll belegen und nachvollziehen.

Die Medien bestimmen die Themen der oeffentlichen Tagesordnung - in der Kommunikationsforschung wird die Agenda-Setting-Hypothese oft als bewiesene Tatsache gehandelt. Eine kritische Durchsicht der uber zweihundert empirischen Studien zeigt jedoch, dass die Aussagekraft vieler Arbeiten durch methodische Restriktionen eingeschrankt ist und die Gefahr des oekologischen Fehlschlusses birgt. Ein umfangreiches Forschungsprojekt vor dem Hintergrund der deutschen Wiedervereinigung weist unterschiedliche Thematisierungsmechanismen auf individueller und gesellschaftlicher Ebene nach; insbesondere gewinnt das persoenliche Kommunikationsnetzwerk erheblichen Einfluss auf die Rekonstruktion von Themenrelevanz.

A century after the Bauhaus's founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus's founding and beyond.

The volume is concerned with educational developments in small and microstates, a topic that has only relatively recently started to attract the attention it deserves. It is guided by the questions (i) if and how small and microstates deal with policy challenges to their education systems that are particularly important for their future development and (ii) whether there is something like typical "small / microstate behavior." The volume seeks to contribute to a genuinely comparative approach to education in small and microstates. Moreover, widening conventional definitions of smallness, it aims to advance research in the field not only in a thematic but also in a theoretical perspective. Overall, the volume seeks to expand our understanding of small and microstates - and by implication of big states as well -, especially regarding what is general and what is particular about their behavior.