This innovative study considers one of the most important art and
design movements of the 20th century, the Bauhaus, in conjunction
with current research in public relations and organizational
communication, elaborating on the mechanisms of internal and
external communication available to influence the stakeholders in
politics, society, industry, and the art world. In a movement where
a substantial share of productivity ran in measures to highlight
the public value of the institution funded by the taxpayer, the
directors, and other persons in charge, the Bauhaus developed
comprehensive strategies to communicate their messages to a variety
of target groups such as politicians and economic leaders,
intellectuals and other artists, current and prospective students,
and the general public. To achieve this goal, the Bauhaus
anticipated many instruments of modern public relations and
corporate communications, including press releases, staging of
events, media publications, community building, lobbying, and the
creation of nationwide public presence. Roessler argues that as an
organization, the Bauhaus cultivated corporate behavior and, most
prominently, a corporate design which unfolded revolutionary power.
The basic achievements of new typography (a label coined at the
Bauhaus) determine visual communication to this day, while the
Bauhaus moved from an institutional organization to a community.
Beginning with an overview of the Bauhaus' corporate identity and a
close examination of the respective directors' roles for internal
and external communication, this book visits exhibitions, events,
and the media attention they evoked in newspapers and contemporary
periodicals, along with media products designed at the Bauhaus such
as magazines, books, and bank notes.
General
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