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Shell Programming in Unix, Linux and OS X is a thoroughly updated
revision of Kochan and Wood's classic Unix Shell Programming
tutorial. Following the methodology of the original text, the book
focuses on the POSIX standard shell, and teaches you how to develop
programs in this useful programming environment, taking full
advantage of the underlying power of Unix and Unix-like operating
systems. After a quick review of Unix utilities, the book's authors
take you step-by-step through the process of building shell
scripts, debugging them, and understanding how they work within the
shell's environment. All major features of the shell are covered,
and the large number of practical examples make it easy for you to
build shell scripts for your particular applications. The book also
describes the major features of the Korn and Bash shells. Learn how
to... Take advantage of the many utilities provided in the Unix
system Write powerful shell scripts Use the shell's built-in
decision-making and looping constructs Use the shell's powerful
quoting mechanisms Make the most of the shell's built-in history
and command editing capabilities Use regular expressions with Unix
commands Take advantage of the special features of the Korn and
Bash shells Identify the major differences between versions of the
shell language Customize the way your Unix system responds to you
Set up your shell environment Make use of functions Debug scripts
Contents at a Glance 1 A Quick Review of the Basics 2 What Is the
Shell? 3 Tools of the Trade 4 And Away We Go 5 Can I Quote You on
That? 6 Passing Arguments 7 Decisions, Decisions 8 'Round and
'Round She Goes 9 Reading and Printing Data 10 Your Environment 11
More on Parameters 12 Loose Ends 13 Rolo Revisited 14 Interactive
and Nonstandard Shell Features A Shell Summary B For More
Information
Launching a startup is now easier than ever before. Building a
lasting brand, however, remains a mystery for even the savviest of
founders. An impactful, recognizable brand is perhaps a company's
most valuable intellectual property. And any strong brand starts
with a strategy. The Brand Strategy Canvas has arrived to coach you
beyond buzzword-laden tips and tricks, and instead offers you
thorough, practical techniques to jump-start your strategy creation
process. Author Patrick Woods distills fundamental questions to
guide your strategy into a revolutionary single-page tool known as
the titular Brand Strategy Canvas. The book takes you through each
of the simple yet thought-provoking questions of the tool to
develop your strategy, including considering audience insight,
assessing benefits, creating a positioning statement, and
identifying key messages. You will explore real-world case studies
along the way and build a message map that ensures your
organization drives home a consistent, clear, and authentic message
to your target audience. No matter where you are in the business
creation process, The Brand Strategy Canvas is the tool you need to
build a brand from scratch that you can enthusiastically and
effectively implement in real time. This book provides value to
team members in companies of all sizes and stages, and is fit for
any level of professional wanting to kickstart their
entrepreneurial goals. A brand created today must be built for all
of tomorrow's possibilities, and The Brand Strategy Canvas is the
book you will want by your side. What You Will Learn Examine the
key differences between strategy and execution Understand how you
can avoid brand debt Craft meaningful messages with the
Features>Benefits Continuum Develop a positioning statement that
differentiates from the competition and inspires your marketing
Discover your distinctive brand personality and how it impacts your
marketing Equip your team with guidance and inspiration to ensure
consistent and inspiring voice and personality throughout all your
messaging Who This Book Is For This book is for startup founders
who are looking for tools to help them build a brand their team can
actually implement. This book will also resonate with and provide
value to team members in tech companies of all sizes and stages.
Compilation of poetry and writings regarding love and loss one
encounters while on the magical adventures of life.
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