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After fifty years of market prominence and incredible demand from
loyal users, "Head's Broadcasting in America"'s tenth edition
returns as the celebrated leader in its field with its renowned
treatment of electronic media as a social force and with a
distinguished new author team from Sydney Head's legacy school, the
University of Miami." ""Head's Broadcasting in America"
distinguishes itself by presenting electronic media both as
products of contemporary social forces and as social forces in
their own right. This book will introduce you to the exciting
changes taking place in electronic media. It will help you examine
the emerging information infrastructure and the accelerating
convergence of various electronic media forms. It will also help
you explore the role electronic media plays in many academic areas,
ranging from economics to law, from history to social science. You
will find this industry more accessible as you experience
broadcasting dually through the people and the products that have
shaped the history of this medium and through your own experiences
with broadcasting in your daily life.
This volume offers unique and timely insights on the state of
online news, exploring the issues surrounding this convergence of
print and electronic platforms, and the public's response to it. It
provides an overview of online newspapers, including current trends
and legal issues and covering issues of credibility and perceptions
by online news users. The heart of the book is formed by empirical
studies - mostly social surveys - coming out of the media effects
and uses traditions. The chapters are grounded in theoretical
frameworks and bring much-needed theory to the study of online
news. The frameworks guiding these studies include media
credibility, the third-person effect, media displacement, and uses
and gratifications. The book ends with a section devoted to
research on online news postings. This book is appropriate for
scholars, researchers, and students in journalism, mass
communication, new media, and related areas, and will be of
interest to anyone examining how people use the web as a source for
news.
This volume offers unique and timely insights on the state of
online news, exploring the issues surrounding this convergence of
print and electronic platforms, and the public's response to it. It
provides an overview of online newspapers, including current trends
and legal issues and covering issues of credibility and perceptions
by online news users. The heart of the book is formed by empirical
studies - mostly social surveys - coming out of the media effects
and uses traditions. The chapters are grounded in theoretical
frameworks and bring much-needed theory to the study of online
news. The frameworks guiding these studies include media
credibility, the third-person effect, media displacement, and uses
and gratifications. The book ends with a section devoted to
research on online news postings. This book is appropriate for
scholars, researchers, and students in journalism, mass
communication, new media, and related areas, and will be of
interest to anyone examining how people use the web as a source for
news.
After fifty years of market prominence and incredible demand from
loyal users, Heads Broadcasting in America's tenth edition returns
as the celebrated market leader in its field with its renowned
treatment of electronic media as a social force and with a
distinguished new author team from Sydney Head's legacy school, the
University of Miami. Heads Broadcasting in America distinguishes
itself by presenting electronic media both as products of
contemporary social forces and as social forces in their own right.
This text will introduce you to the exciting changes taking place
in electronic media. It will help you examine the emerging
information infrastructure and the accelerating convergence of
various electronic media forms. It will also help you explore the
role electronic media plays in many academic areas, ranging from
economics to law, from history to social science. You will find
this industry more accessible as you experience broadcasting dually
through the people and the products that have shaped the history of
this medium and through your own experiences with broadcasting in
your daily life.
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