After fifty years of market prominence and incredible demand from
loyal users, "Head's Broadcasting in America"'s tenth edition
returns as the celebrated leader in its field with its renowned
treatment of electronic media as a social force and with a
distinguished new author team from Sydney Head's legacy school, the
University of Miami." ""Head's Broadcasting in America"
distinguishes itself by presenting electronic media both as
products of contemporary social forces and as social forces in
their own right. This book will introduce you to the exciting
changes taking place in electronic media. It will help you examine
the emerging information infrastructure and the accelerating
convergence of various electronic media forms. It will also help
you explore the role electronic media plays in many academic areas,
ranging from economics to law, from history to social science. You
will find this industry more accessible as you experience
broadcasting dually through the people and the products that have
shaped the history of this medium and through your own experiences
with broadcasting in your daily life.
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