The world of business is changing—fast. The prevailing model for creating wealth—which has its roots in the industrial revolution and which dominated the last century—no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successful global businesses will draw profit from their own environmental responsibility.

Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

‘There may be no single climate solution that has a greater breadth of benefits than mini-forests…[and] can be done by everyone everywhere.’ Paul Hawken, from the foreword Are you ready to join the movement to restore biodiversity in our cities and towns by transforming degraded and underused urban land into forests that can help heal the planet? In Mini-Forest Revolution, Hannah Lewis presents the Miyawaki Method, a unique approach to reforestation devised by Japanese botanist Akira Miyawaki. Lewis explains how tiny forests, as small as six parking spaces, can grow quickly and offer rich biodiversity and environmental benefits – much more so than forests planted by conventional methods. Today, the Miyawaki Method is witnessing a worldwide surge in popularity. Lewis shares stories of mini-forests that have sprung up across the globe and the people who are planting them – from a ‘Forest of Thanks’ in East London, to a mini-forest along the concrete alley of the Beirut River in Lebanon, to a backyard project planted by tiny-forest champion Shubhendu Sharma in India. Mini-Forest Revolution offers a revolutionary approach to planting trees and a truly accessible solution to the climate crisis that can be implemented by communities, classrooms, cities, companies, clubs, and families everywhere.

On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.

A radically new understanding of and practical approach to climate change by noted environmentalist Paul Hawken, creator of the New York Times bestseller Drawdown Regeneration offers a visionary new approach to climate change, one that weaves justice, climate, biodiversity, equity, and human dignity into a seamless tapestry of action, policy, and transformation that can end the climate crisis in one generation. It is the first book to describe and define the burgeoning regeneration movement spreading rapidly throughout the world. Regeneration describes how an inclusive movement can engage the majority of humanity to save the world from the threat of global warming, with climate solutions that directly serve our children, the poor, and the excluded. This means we must address current human needs, not future existential threats, real as they are, with initiatives that include but go well beyond solar, electric vehicles, and tree planting to include such solutions as the fifteen-minute city, bioregions, azolla fern, food localization, fire ecology, decommodification, forests as farms, and the number one solution for the world: electrifying everything. Paul Hawken and the nonprofit Regeneration Organization are launching a series of initiatives to accompany the book, including a streaming video series, curriculum, podcasts, teaching videos, and climate action software. Regeneration is the inspiring and necessary guide to inform the rapidly spreading climate movement.

A visionary new program that businesses can follow to help restore the planet."The first important book of the 21st century. It may well revolutionize the relationship between business and the environment."--Don Falk, Executive Director, Society for Ecological Restoration

The NEW YORK TIMES BESTSELLER A radically new understanding of and practical approach to climate change by noted environmentalist and creator of Drawdown, Paul Hawken The dangers of climate change and a warming world have been in the public eye for fifty years. For three decades, scientists and the United Nations have urged us to address future existential threats. In Regeneration Paul Hawken has flipped the narrative, bringing people back into the conversation by demonstrating that addressing current human needs rather than future threats is the only path to solving the climate crisis. From land to ocean, food to industries - Regeneration proposes an extensive menu of actions that collectively can reverse the overheating and degradation of our planet. The solutions, techniques, and practices range from solar power, electric vehicles, and tree planting to bioregions, azolla fern and forest farms; they are all doable, science-based, and comprise a precise and unequivocal course of action. Whether you are an individual, community focused or a national government, Regeneration is a call to arms to mobilise and create a better future for ourselves on this planet.

On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.

NEW YORK TIMES BESTSELLER For the first time ever, an international coalition of leading researchers, scientists and policymakers has come together to offer a set of realistic and bold solutions to climate change. All of the techniques described here - some well-known, some you may have never heard of - are economically viable, and communities throughout the world are already enacting them. From revolutionizing how we produce and consume food to educating girls in lower-income countries, these are all solutions which, if deployed collectively on a global scale over the next thirty years, could not just slow the earth's warming, but reach drawdown: the point when greenhouse gasses in the atmosphere peak and begin todecline. So what are we waiting for?

One of the world's most influential environmentalists--the author of "Natural Capitalism"--reveals a worldwide grassroots movement of hope and humanity to defend life on Earth.