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Most news media are "data rich but analysis poor" when it comes to
election polling. Since election polls clearly have the power to
influence campaigns and election post-mortems, it is important that
"spin" not take precedence over significance in the reporting of
poll results. In this volume, experts in the media and in academe
challenge the conventional approaches that most news media take in
their poll-based campaign coverage. The book reports new research
findings on news coverage of recent presidential elections and
provides a myriad of examples of how journalists and news media
executives can improve their analysis of poll data, thereby better
serving our political processes.
Fifth Edition. For the sixth presidential election running, Michael
W. Traugott and Paul J. Lavrakas team up to give voters everything
they need to know about election polls. When it comes to polls, the
stakes are high, which is why this edition has been revised to
incorporate information on the latest technologies used for data
collection and data analysis. In straightforward language, the
authors answer questions such as: - How do political candidates and
organizations use poll data? - How do news organizations collect
and report poll data? - Why do pollsters use samples? - How do
media organizations analyze polls? They also examine common
problems and complaints about polls, such as the increasing use of
"push polls"-a political telemarketing technique-and polls
conducted on the Internet that attract a large number of
respondents who may not be representative of the general public.
Fifth Edition. For the sixth presidential election running, Michael
W. Traugott and Paul J. Lavrakas team up to give voters everything
they need to know about election polls. When it comes to polls, the
stakes are high, which is why this edition has been revised to
incorporate information on the latest technologies used for data
collection and data analysis. In straightforward language, the
authors answer questions such as: How do political candidates and
organizations use poll data? How do news organizations collect and
report poll data? Why do pollsters use samples? How do media
organizations analyze polls? They also examine common problems and
complaints about polls, such as the increasing use of "push
polls"-a political telemarketing technique-and polls conducted on
the Internet that attract a large number of respondents who may not
be representative of the general public."
*Systematic approach to qualitative design: maximizes confidence in
study results through the use of quality standards. *Roller is
expert at explaining qualitative techniques in clear language for
students or clients; Lavrakas is an internationally known survey
guru. *Unique topics include how to evaluate the appropriate number
of interviews, focus groups or observations; online ethnography;
and pros and cons of online discussion groups. *Many
student-friendly features, including summary tables, research
examples, and discussion topics. *Includes guidelines for writing,
reviewing, and evaluating qualitative research proposals,
dissertations, and grants.
*Systematic approach to qualitative design: maximizes confidence in
study results through the use of quality standards. *Roller is
expert at explaining qualitative techniques in clear language for
students or clients; Lavrakas is an internationally known survey
guru. *Unique topics include how to evaluate the appropriate number
of interviews, focus groups or observations; online ethnography;
and pros and cons of online discussion groups. *Many
student-friendly features, including summary tables, research
examples, and discussion topics. *Includes guidelines for writing,
reviewing, and evaluating qualitative research proposals,
dissertations, and grants.
The reporting of the evaluation of the McGruff campaign is quite
comprehensive, and the conclusions and recommendations in the final
chapter offer specific guidance to the developers of the McGruff
campaign as well as others involved in the mass media campaigns,
whether they be national campaigns or closer to home. --Janice A.
Roehl, Ph.D., President, Justice Research Center, Pacific Grove,
California "Garrett J. O'Keefe and his colleagues present findings
from their extensive evaluation of the 'Take a Bite Out of Crime'
campaign, a nationwide effort to foster citizen responsibility for
combating crime. The book is quite comprehensive and informative as
well as clearly written. It covers a topic of genuine interest to
crime prevention scholars, law enforcement practitioners, and media
experts, especially those examining the power of the media to
influence people's attitudes and behaviors. The book is also
sweeping in its appeal and will interest readers of varying
backgrounds and levels of knowledge." --Arthur J. Lurigio, Loyola
University of Chicago "Taking a Bite Out of Crime covers an
important aspect of the relationship between the media, crime, and
criminal justice. It presents the latest research and is an
important contribution in this area." --Ray Surette, Department of
Criminal Justice and Legal Studies, University of Central Florida
Do you remember the McGruff character and his message? Taking a
Bite Out of Crime examines the development and content of the
campaign with that very slogan that motivated countless individuals
and communities to take action to prevent crime. Comprehensive and
informative, this volume presents a case study of the 14-year
national information effort to stir public awareness about crime
and evaluates the campaign's impact. Drawing on data from a
national survey, the authors analyze the inner workings of the
campaign and find an increase over the past decade in its
popularity and effectiveness. A thriving, effective blend of
communication and action initiatives, the campaign's strengths have
included persistence, consistency of impact, and broadness of scope
not seen in previous information campaign research. This volume
also features state-of-the-art evaluation of the public's
perceptions and attitudes toward crime and provides excellent
data-based recommendations for future campaigns. A unique study of
a campaign that has reached more than 80% of the American public,
Taking a Bite Out of Crime offers a case study that combines
elements of interest to both criminal justice and media
researchers. Policy makers, law enforcement specialists in crime
prevention, public campaign planners in a range of fields, program
evaluation specialists, and marketers will also find the book rich
with relevant information.
The reporting of the evaluation of the McGruff campaign is quite
comprehensive, and the conclusions and recommendations in the final
chapter offer specific guidance to the developers of the McGruff
campaign as well as others involved in the mass media campaigns,
whether they be national campaigns or closer to home. --Janice A.
Roehl, Ph.D., President, Justice Research Center, Pacific Grove,
California "Garrett J. O'Keefe and his colleagues present findings
from their extensive evaluation of the 'Take a Bite Out of Crime'
campaign, a nationwide effort to foster citizen responsibility for
combating crime. The book is quite comprehensive and informative as
well as clearly written. It covers a topic of genuine interest to
crime prevention scholars, law enforcement practitioners, and media
experts, especially those examining the power of the media to
influence people's attitudes and behaviors. The book is also
sweeping in its appeal and will interest readers of varying
backgrounds and levels of knowledge." --Arthur J. Lurigio, Loyola
University of Chicago "Taking a Bite Out of Crime covers an
important aspect of the relationship between the media, crime, and
criminal justice. It presents the latest research and is an
important contribution in this area." --Ray Surette, Department of
Criminal Justice and Legal Studies, University of Central Florida
Do you remember the McGruff character and his message? Taking a
Bite Out of Crime examines the development and content of the
campaign with that very slogan that motivated countless individuals
and communities to take action to prevent crime. Comprehensive and
informative, this volume presents a case study of the 14-year
national information effort to stir public awareness about crime
and evaluates the campaign's impact. Drawing on data from a
national survey, the authors analyze the inner workings of the
campaign and find an increase over the past decade in its
popularity and effectiveness. A thriving, effective blend of
communication and action initiatives, the campaign's strengths have
included persistence, consistency of impact, and broadness of scope
not seen in previous information campaign research. This volume
also features state-of-the-art evaluation of the public's
perceptions and attitudes toward crime and provides excellent
data-based recommendations for future campaigns. A unique study of
a campaign that has reached more than 80% of the American public,
Taking a Bite Out of Crime offers a case study that combines
elements of interest to both criminal justice and media
researchers. Policy makers, law enforcement specialists in crime
prevention, public campaign planners in a range of fields, program
evaluation specialists, and marketers will also find the book rich
with relevant information.
"From generating phone numbers to structuring the work of interviewers and supervisors, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI and PAPI procedures, mixed-mode surveys, and new telecommunication technologies." --Canadian Journal of Communication "Telephone Survey Methods is a useful and practical guide to conducting telephone surveys particularly for those who are seeking sampling and administrative guidelines." --Journal of Official Statistics What quality control methods can be employed most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialing? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this completely revised edition of Telephone Survey Methods offers researchers a guide to thinking about and executing telephone surveys. From generating phone numbers to structuring the work of interviewers and supervisers, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI with PAPI procedures, mixed-mode surveys, and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify the appropriate respondent, and how to improve on-the-job training of interviewers.
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