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This is an EXACT reproduction of a book published before 1923. This
IS NOT an OCR'd book with strange characters, introduced
typographical errors, and jumbled words. This book may have
occasional imperfections such as missing or blurred pages, poor
pictures, errant marks, etc. that were either part of the original
artifact, or were introduced by the scanning process. We believe
this work is culturally important, and despite the imperfections,
have elected to bring it back into print as part of our continuing
commitment to the preservation of printed works worldwide. We
appreciate your understanding of the imperfections in the
preservation process, and hope you enjoy this valuable book.
With A Preface By Thomas Nicol. Due to the very old age and
scarcity of this book, many of the pages may be hard to read due to
the blurring of the original text.
With A Preface By Thomas Nicol. Due to the very old age and
scarcity of this book, many of the pages may be hard to read due to
the blurring of the original text.
Paul Steiner untersucht die Wirkung einer akustisch gestalteten
Marken-Website auf Nutzergruppen mit hohem (Searcher) und niedrigem
situativen Involvement (Browser). Im Rahmen eines Web-Experiments
uberpruft er empirisch mit Hilfe einer quantitativen
Pretest-Posttest-Befragung, welchen Einfluss eine akustische
Gestaltung einer Marken-Website auf die Wahrnehmung, auf die
Einstellung, auf die Verhaltensintention und das Verhalten der
Online-User haben kann.
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