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Akustisches Markendesign - Nutzerspezifische Wirkung akustischer Marken-Websites (German, Paperback, 2015 ed.) Loot Price: R1,879
Discovery Miles 18 790
Repayment Terms: R176 pm x 12*
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Akustisches Markendesign - Nutzerspezifische Wirkung akustischer Marken-Websites (German, Paperback, 2015 ed.): Paul Steiner

Akustisches Markendesign - Nutzerspezifische Wirkung akustischer Marken-Websites (German, Paperback, 2015 ed.)

Paul Steiner

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Loot Price R1,879 Discovery Miles 18 790 | Repayment Terms: R176 pm x 12*

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Paul Steiner untersucht die Wirkung einer akustisch gestalteten Marken-Website auf Nutzergruppen mit hohem (Searcher) und niedrigem situativen Involvement (Browser). Im Rahmen eines Web-Experiments uberpruft er empirisch mit Hilfe einer quantitativen Pretest-Posttest-Befragung, welchen Einfluss eine akustische Gestaltung einer Marken-Website auf die Wahrnehmung, auf die Einstellung, auf die Verhaltensintention und das Verhalten der Online-User haben kann.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: April 2015
First published: 2015
Authors: Paul Steiner
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback
Pages: 330
Edition: 2015 ed.
ISBN-13: 978-3-658-09297-9
Languages: German
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-658-09297-1
Barcode: 9783658092979

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