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Explore key concepts of managing innovation and engage with latest
developments in the field Innovation Management and New Product
Development, 7th Edition, by Trott is an established textbook on
innovation management, management of technology, new product
development and entrepreneurship. It provides an evidence-based
approach to managing innovation in a wide range of contexts,
including manufacturing, services, small to large organisations and
the private and public sectors. The book keeps you abreast of the
recent developments in the field of innovation and how the subject
is being discussed in the wider business world through up-to-date
examples, case studies, illustrations and images in every chapter.
Clear and informed coverage of the management processes of new
product development, coupled with a practical orientation of taking
you through real-life challenges and dilemmas, makes it an
essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
Managing Technology Entrepreneurship and Innovation is the first
textbook for non-business based entrepreneurship courses, focussed
on students with a background in science and technology. Its
comprehensive, rigorous and yet accessible approach originates from
the authors' considerable experience mentoring students as they
turn their technological ideas into real-life business ventures. .
The text is separated into three parts providing a roadmap for
successful entrepreneurial projects: Part I focusses on how to
create your venture, turning technology into businesses and how to
link together entrepreneurship and innovation Part II shows you how
to grow your venture and make it profitable, looking at the early
development of academic spin-outs and how to adapt your technology
to the customers' needs. Part III takes you through the day-to-day
running on your business; whether to adopt a contingency or
contextual approach, how to develop new products and services and
alternative options for growth. With a wide range of practical
steps, lists of things to consider and guidelines on how to turn
your technology based ideas into a successful business, this text
will be essential for all non-business students who need to
understand entrepreneurship, management and innovation. It will
also prove a useful introduction to all Masters-level students
taking these subjects in business schools.
Managing Technology Entrepreneurship and Innovation is the first
textbook for non-business based entrepreneurship courses, focussed
on students with a background in science and technology. Its
comprehensive, rigorous and yet accessible approach originates from
the authors' considerable experience mentoring students as they
turn their technological ideas into real-life business ventures. .
The text is separated into three parts providing a roadmap for
successful entrepreneurial projects: Part I focusses on how to
create your venture, turning technology into businesses and how to
link together entrepreneurship and innovation Part II shows you how
to grow your venture and make it profitable, looking at the early
development of academic spin-outs and how to adapt your technology
to the customers' needs. Part III takes you through the day-to-day
running on your business; whether to adopt a contingency or
contextual approach, how to develop new products and services and
alternative options for growth. With a wide range of practical
steps, lists of things to consider and guidelines on how to turn
your technology based ideas into a successful business, this text
will be essential for all non-business students who need to
understand entrepreneurship, management and innovation. It will
also prove a useful introduction to all Masters-level students
taking these subjects in business schools.
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