This text explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.

In the historical literature on Japan, rural people have tended to be regarded as the exploited victims of the industrialisation process. This book provides an alternative view of the role and significance of the rural economy in Japan 's emergence as an economic power prior to World War II.

Using theories and approaches derived from development studies and economic history the book describes the nineteenth-century development of a diversified, proto-industrial rural economy, focusing on the strategies employed by households as they sought to secure and improve their livelihoods. The book argues that rural people, through their industrious revolution, played an active part in determining the course of Japan 's agrarian transition and, eventually, the distinctive features of industrial Japan 's political economy, with the result that rural life still figures largely in the reality and imagination of contemporary Japan.

A comparative study which describes and analyses the contribution of agriculture to the economies of East Asia. Until now, little attention has been paid to the agricultural sector which actually underpins industrial and commercial development. Recently, this sector has become the focus of increasingly bitter economic disputes, especially over protection and the use of import tariffs.
A comparative framework is used, employing case studies from Japan, Taiwan and South Korea to highlight both the common characteristics of agriculture's role in East Asian development, and features particular to the political economy of agriculture in each country.

eBook available with sample pages: 0203025369

This text offers an accessible guide to the ways in which our growing knowledge of development in early-modern and modernising Japan can throw light on the paths that industrialisation was eventually to take across the globe. It has long been taken as read that the industrial revolution was the product of some form of 'European superiority' dating back to at least early-modern times. In The Great Divergence, Kenneth Pomeranz challenged this assumption on the basis of his evidence that parts of eighteenth-century China were as well placed as northern Europe to achieve sustained economic growth, thus igniting what has been called 'the single most important debate in recent global history'. Japan, as the only non-Western country to experience significant industrialisation before the Second World War, ought to provide crucial - and intriguing - evidence in the debate, but analysis of the Japanese case in such a context has remained limited. This work suggests ways of re-interpreting Japanese economic history in the light of the debate, so arguing that global historians and scholars of Japan have in fact much to say to each other within the comparative framework that the Great Divergence provides.

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.

By the late twentieth century, Japanese people were renowned as the world"s most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks" book offers an alternative account of Japan"s modern economic history from the perspective of the consumer. Tracing Japan"s economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

In the historical literature on Japan, rural people have tended to be regarded as the exploited victims of the industrialisation process. This book provides an alternative view of the role and significance of the rural economy in Japan's emergence as an economic power prior to World War II. Using theories and approaches derived from development studies and economic history the book describes the nineteenth-century development of a diversified, proto-industrial rural economy, focusing on the strategies employed by households as they sought to secure and improve their livelihoods. The book argues that rural people, through their 'industrious revolution', played an active part in determining the course of Japan's agrarian transition and, eventually, the distinctive features of industrial Japan's political economy, with the result that rural life still figures largely in the reality and imagination of contemporary Japan.