Outsourcing became fashionable in the 1980s, came of age in the 1990s and is now part of everyday corporate life. We are all familiar with the principles that underlie it - a focus on core competencies, cost analysis, and total quality management. But these relate to the buying organisation. And there are at least two organisations in any outsourcing decision.

Despite increased literature on outsourcing, there is little recognition of the supplier's role in developing and implementing an outsourcing arrangement. What, for a buying organisation, is a strategic decision involving benefits, risks and change, is for the supplier a strategic opportunity, with a related but different pattern of benefits, risks and organisational implications.

Drawing on research from Copenhagen Business School strengthened by a balance of case studies and contributions from participating companies, "Outsourcing-Insourcing" offers insights on strategy and implementation for buyers and suppliers. Both will discover a wealth of new outsourcing opportunities, along with practical advice for leveraging them to maximise profits.

The literature on strategy in small and medium-sized enterprises (SMEs) is fairly limited despite their great innovative talents. This book provides the reader with a thorough insight into six companies and their prerequisites for creating growth. Strategy Execution focuses on a varied picture of Scandinavian SMEs, and illustrates how this group of companies can contribute with new ways of managerial thinking and progress in the business community. It presents the best practice framework for strategic management.

This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success.

Numerous books have been written about the subject of wine, but this book stands out because it discusses wine and the industry in each country and region around the entire world. This book presents an intensive study of the business of the world of wine from its many countries and regions across the globe. If a reader independently attempted to obtain all this information from consultants or various reports, he would be required to spend many tens of thousands of dollars, pounds or euros. The "International Business of Wine" describes the various activities of wine making in different regions, and illustrates the marketing of wine products with special attention to the design of successful strategies. The book contains extensive information, updated and brought forward to the present with statistics through the year 2013. The authors investigate the most influential trends that will affect the future of the industry and the types of wines that will be produced, marketed, purchased and enjoyed.

The enjoyable nectar of grapes and the business of bringing wine to consumers has already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry. The book provides substantive insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it. Wine lovers can go to a bookstore and find a myriad of guides to the wines of the world, however these volumes leave many gaps. The Business of Wine provides a global overview of wine as a business. While it is still possible to drive through Provence, Napa Valley or Mendoza, unearthing a unique case of undiscovered nectar, the real backbone of today's wine industry lies elsewhere. The structure and complex functions of the wine industry form this backbone and are examined in detail in The Business of Wine.