An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Edited by Gucci Creative Director Frida Giannini, with essays and inserts by contributors including Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward and Stefano Micelli, Gucci: The Making Of is a dynamic record of a much-coveted brand that will be a must this season for anyone with a love of fashion and an interest in contemporary culture. This comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design. This gorgeous book designed by Arnell offers an in-depth look into Gucci's origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. The book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand. In recognition of its ongoing partnership with UNICEF and the release of this luxury edition, Gucci will make a donation of US $250,000 to support UNICEF's Schools for Africa initiative.

Throughout his 45+ year career Peter Arnell has played a significant role in creating and collaborating on platforms, products and strategies for many of the world's leading brands. Arnell has built his reputation working in architecture, design, photography, communications, technology and publishing. From his earliest days he has been known for creating unique, ground-breaking work bringing design, innovation, brand creation, brand strategy and customer experience to the forefront of his work. This beautifully conceptualized two-volume monograph provides an insight into the great creator's oeuvre, highlighting his contributions to a vast number of industries ranging from technology to automotive design, hospitality to fashion and beyond. The monograph celebrates many of Arnell's works created and developed alongside the highly talented collaborators. It includes projects with contributions by such luminaries as Denis Piel, Neal Slavin, Helmut Newton, Lance Wyman, Michael Graves and Muhammad Ali, to name a few, and spans over four decades. Included are signature projects for Donna Karan, Chanel, Fendi, Chrysler, Nespresso, Goop Pepsi, Reebok, Gucci and Special Olympics and in addition features texts written by Arnell's friends and collaborators architect Frank Gehry and photographer Peter Lindbergh.