Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

'...finding my baby that day shattered my life ...nothing would ever, ever be the same way again...' This insightful guide is based on real life accounts from mothers who have experienced Sudden Infant Death Syndrome. Focusing on grief, motherhood and maternal identity, the book is an intriguing read - often upsetting, yet desperately compelling. The stories and poignant memories bring the subject to life. Health and social care professionals will find a wealth of emotional and practical insights to improve professional practice, as will psychiatrists, psychologists, counsellors and therapists. 'This book has been written primarily to enable others to reflect on some of the stories which circulate around SIDS. They are not always easy stories to write or easy stories to read - but they are stories that need to be told and heard so that we can increase understanding of SIDS.' - Dawne J Gurbutt, in the Preface.