First published in 2002. Routledge is an imprint of Taylor and Francis, an informa company.

A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

eBook available with sample pages: 020303368X

Changes or innovations which threaten "our heritage" arouse great hostility in those who want to preserve the past in its entirety. The heritage has become a commodity, a device to sell everything from biscuits to country houses. Fowler skilfully examines the present relationship between the past and the present, analyzing the manner in which we mould and interpret the past to fit our current needs. He assesses the influence of our heritage in the last decade of the 20th century, and with a wide range of examples judges the consequences of the increasing pressures of the heritage industry. As well as a diagnosis of where the past is being misused, he provides prescriptions for responsible development, and a thoughtful interpretation of a common past. As well as addressing the needs of the professional involved in the heritage industry he also considers the consumer - all those who visit museums, enjoy a historic site or an art exhibition, or who simply dislike the hijacking of our common heritage by commercial or vested interests. This book should be of interest to professionals in the fields of museology, heritage and leisure management, together with students in heritage studies

A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

The best of the world's cultural landscapes - the results of humanity's interaction with the environment over millennia - are a legacy of enormous importance, comparable with great archaeological monuments and works of art. Since 1992 the international community has begun to define, identify, designate and protect these special places, through UNESCO's World Heritage Programme, which now inscribes World Heritage landscapes as well as World Heritage sites. This book provides an accessible introduction to these globally significant landscapes. Peter Fowler asks why these places matter to all of us. In this book he explores the ideas, iconography and values which have inspired the UNESCO programme; visits all of the 38 landscapes designated in the period 1992-2003: places such as the Tongariro volcano in New Zealand, the Portuguese port wine region of Alto Douro and the rice-growing Cordilleras in the Philippines; explores the complex politics involved in designation; places Britain's landscape heritage in its global context. Two World Heritage landscapes have been designated so far in Britain - Blaenavon and Kew Gardens. St Kilda and the Lake District are under consideration; and provides, with its discussion of landscape management issues, an essential text for heritage and nature conservation practitioners and students. This is a book which emphasises the universality of cultural landscapes. They reflect the myriad lifeways of humanity across the globe and through time, and the best of them are all equally worthy of conservation. Peter Fowler is now a consultant, writer and painter, based in London and Languedoc. He was formerly Secretary to the Royal Commission on Historical Monuments (England), and Professor of Archaeology at Newcastle University. He has been closely involved with the selection of landscapes appropriate for World Heritage inscription.

At a time early in the twenty-first century when the nature and future of British farming is very much a matter of public debate, this volume presents an up-to-date overview of the subject between one and two thousand years ago. Its importance lies in providing an authoritative and scholarly synthesis of a great deal of research--environmental, archaeological and historical --which cumulatively makes a significant shift in the understanding of Britain and its farming peoples, of the British landscape and of farming itself.

At a time early in the twenty-first century when the nature and future of British farming is very much a matter of public debate, this volume presents an up-to-date overview of the subject between one and two thousand years ago. Its importance lies in providing an authoritative and scholarly synthesis of a great deal of research--environmental, archaeological and historical --which cumulatively makes a significant shift in the understanding of Britain and its farming peoples, of the British landscape and of farming itself.

This book examines recent views on the emerging settlement patterns of early medieval Britain and their relation to land use, drawing on both archaeological and documentary sources. Six essays, displaying the combined skills of historians, archaeologists and geographers, explore the evolution of the South West in rural and urban contexts across many centuries. Simon Esmonde Cleary takes the study from the later Romano-British into the post-Roman period; Christopher Holdsworth examines the re-emergence of Christianity in sixth-century England, the location of minsters and their role in the economy. The problematic theme of continuity or dislocation recurs in a number of chapters and is closely investigated by Peter Rose and Ann Preston Jones in their chapter on Cornwall, a region marginal to the main thrust of Anglo-Saxon cultural influence. Ethnicity as a factor for change is challenged and Colleen Batey, looking at Northern Britain, finds that archaeology fails to identify with any degree of certainty the specific Scandinavian house type in the uplands. Della Hooke presents a more general summary of the period across England, noting the evidence for the emerging landscape regions which were characterized by particular settlement types and field systems and, in a case study of the Failand ridge in North Somerset, James Bond sets the evidence within a much broader time scale, revealing the gaps which still caracterize our knowledge of the early medieval period.

Around 1800 Lettice Sweetapple lived in West Overton, Wiltshire, between Avebury and Marlborough. Her house looked across the River Kennet to the chalk downs and southwards to woods once part of the Savernake Forest. She represents hundreds of thousands of people whose lives were shaped by the changing landscape, and who changed it, over ten millennia. Peter Fowler and his team of archaeologists, historians, and scientists have investigated the landscape of the parishes of West Overton and Flyfield over 39 years, not merely as local history but as a microcosm of the English countryside. In setting out to answer the question "How has this landscape come to look as it does?" they have made use of fieldwork, aerial photography, excavation, old maps and documents, geophysics, and numerous analytical techniques on everything from standing buildings to flecks of charcoal. The resulting mountain of information contradicts the persistent myth of "he unchanging English countryside."

Tourism is now a global phenomenon set to become the world's largest industry and already crucial to many national and local economies. To a great extent it feeds off heritage - from monuments and treasures to indigenous cultures, ideas and images. How can heritage sites be protected from, yet still enjoyed by, ever-increasing numbers of tourists? Various heritages are now presented to a wide range of culturally-differentiated tourists and armchair travellers. How does and should the interpreter give meaning to structures, artefacts and ideas for global villagers with different backgrounds, motivations and expectations? Drawing on a wide range of examples from round the world, including Paris, Hawaii, national parks and world heritage sites, Nazi artefacts and `1492', the book specifies both good and bad practice. It pleads for greater understanding of the nature of heritage and tourism, in order to generate better understanding of the global condition.