The bestselling RSPB Handbook of British Birds is the most comprehensive reference for birdwatchers of all levels of interest and experience. Now in its fifth edition, it remains the most accessible field guide to more than 300 bird species likely to be encountered in Britain and Ireland. Alongside artworks depicting all common plumages, the detailed text describes each bird's behaviour, habitat, voice, breeding biology, longevity and seasonal movements, as well as other useful information. The guide also includes UK population trends and up-to-date distribution maps. Completely revised and updated, this fifth edition also features new artwork and comparison spreads, additional rarities and the most recent taxonomic order, as well as each species' conservation status, a summary of the threats UK species are currently facing and details of what conservationists are doing to help. A new lay-flat binding has also been used, creating easier access to the species accounts at home or in the field.

The definitive handbook on Scottish bird species The RSPB Handbook of Scottish Birds is the ideal reference for keen birdwatchers and visitors to Scotland alike, and this fully updated second edition is richer and more comprehensive than ever. Over 250 species are covered in detail with each account including information on identification, voice, habits, habitat, food, breeding, ecology, seasonal movements, population and conservation. More than 1,000 superb colour illustrations by some of the world's leading bird artists are integrated into the text for easy reference. This second edition features newly added Gaelic names, updated distribution maps, and also incorporates the latest information on the conservation status of each species. - Concise text offers a 'biography' of each species in simple, non-technical language - Practical, easy-to-use format - Updated distribution maps show resident species, summer and winter visitors, and passage migrants

A comprehensive, single source of information on the plants and animals that live alongside us. This updated edition features new material on climate change, recycling and wild spaces in gardens. This friendly handbook is full of practical advice on attracting wildlife to your garden and encouraging creatures to stick around. A helpful introductory section includes expert tips on green gardening, seasonal planting, how to deal with garden predators and how to get children involved in gardening. A DIY chapter, with a step-by-step guide on creating projects for your garden - from building nest, bat and hedgehog boxes to making your own pond - is also included. From foxes to finches and from lizards to ladybirds, colour photographs illustrate almost 400 garden species, including mammals, birds, insects, invertebrates, reptiles and amphibians, flowers, trees, shrubs and fungi, while the comprehensive text explains everything you need to cultivate a haven for nature.

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

Usborne Spotters Guides are perfect companions for enthusiasts of the natural world. Each title includes detailed full-colour illustrations of 100-200 species, plus short descriptions and essential details. Internet links to recommended websites to find out more about each subject. A classic Usborne series reissued using the latest reproduction technology for accuracy of colour and detail. Perfect for both children and adults and incredible value for money.