Business networks are an important economic phenomenon of increasing practical importance throughout Europe. This volume examines business networks from an interdisciplinary perspective, with many contributions dealing with a certain form of business network, the so-called cooperative or non-hierarchical. With regard to this specific form of cooperation the volume presents new economic findings, proposes a definition and discusses the governance structure of those networks.Moreover, this book explores whether the research results can also be applied to hierarchical, centralized business networks. With medium-sized companies and all the more with large companies, business networks also pose the question of the compatibility with anti-trust law. This collection dedicates three contributions to this important question. They are complemented by chapters on liability of the network and its members towards third parties and contributions discussing duties of loyalty and the interpretation of agreements. Drawing on new research from Italy, Spain, Germany and Norway, this work illustrates the European legal perspective on business networks.

Dieses Werk stellt im Wesentlichen eine aktualisierte Kurzfassung des Buchs „Die Vertragsverhandlung – taktische, strategische und rechtliche Elemente“ dar. Es erläutert und diskutiert in prägnanter Form Erkenntnisse, Taktiken, Techniken sowie Strategien der unternehmerischen Vertragsverhandlung, die sowohl in Verhandlungen zwischen Unternehmen als auch bei unternehmensinternen Verhandlungen Anwendung finden. Aus interdisziplinärer Perspektive berücksichtigen die Autoren Aspekte aus der Psychologie, des Rechts, der Betriebs- und Volkswirtschaft sowie der Kommunikationswissenschaft. Darüber hinaus befasst sich das Werk mit unterschiedlichen Verhandlungsstilen und Verhandlungsbesonderheiten in China, den USA und Deutschland. Die Lektüre ist sowohl für Praktiker als auch Studierende geeignet, da das Werk einen guten Rundumblick zu Verhandlungen gibt und hilft, das praktisch Erlebte zu verstehen sowie die dahinterstehenden Wirkungsmechanismen zu erkennen. Darauf aufbauend können so die eigenen Verhandlungstaktiken und -strategien verbessert werden.

This book focuses on the tactics and strategies used in business-to-business contract negotiations. In addition to outlining general negotiation concepts, techniques and tools, it provides insight into relevant framework conditions, underlying mechanisms and also presents generally occurring terms and problems. Moreover, different negotiating styles are illustrated using an exemplary presentation of negotiation peculiarities in China, the USA and Germany. The presented tactics and strategies combine interdisciplinary psychological and economic knowledge as well as findings from the field of communication science. The application scope of these tactics and strategies covers business-to-business negotiations as well as company-internal negotiations. The fact that this book does not necessarily stipulate any prior knowledge of the subject of negotiations also makes it highly suitable for nonprofessionals with a pronounced interested in negotiations. Nonetheless, it provides proficient negotiators with a deeper understanding for situations experienced in negotiations. This book also helps practioners to identify underlying mechanisms and on this basis sustainably improve their negotiation skills.

This book focuses on the tactics and strategies used in business-to-business contract negotiations. In addition to outlining general negotiation concepts, techniques and tools, it provides insight into relevant framework conditions, underlying mechanisms and also presents generally occurring terms and problems. Moreover, different negotiating styles are illustrated using an exemplary presentation of negotiation peculiarities in China, the USA and Germany. The presented tactics and strategies combine interdisciplinary psychological and economic knowledge as well as findings from the field of communication science. The application scope of these tactics and strategies covers business-to-business negotiations as well as company-internal negotiations. The fact that this book does not necessarily stipulate any prior knowledge of the subject of negotiations also makes it highly suitable for nonprofessionals with a pronounced interested in negotiations. Nonetheless, it provides proficient negotiators with a deeper understanding for situations experienced in negotiations. This book also helps practioners to identify underlying mechanisms and on this basis sustainably improve their negotiation skills.

Dieses Werk widmet sich der unternehmerischen Vertragsverhandlung. Die hier eroerterten Erkenntnisse, Taktiken und Strategien koennen sowohl in Verhandlungen zwischen Unternehmen als auch bei unternehmensinternen Verhandlungen Anwendung finden. In die Betrachtung fliessen daher interdisziplinar psychologische, rechtliche und betriebswirtschaftliche Aspekte sowie Erkenntnisse aus der Kommunikationswissenschaft ein. Die Taktiken und Strategien sowie die rechtlichen Rahmenbedingungen und ihre Auswirkungen auf Verhandlungen sind zentraler Schwerpunkt des Buches. Daruber hinaus werden auch Gesamtkonzepte, Techniken, Hilfsmittel, tatsachliche Rahmenbedingungen, Mechanismen sowie Grundbegriffe und -probleme eroertert. Die Lekture ist fur Interessierte ohne Vorkenntnisse, insbesondere aber auch fur erfahrene Verhandler interessant, da sie hilft, das praktisch Erlebte zu verstehen, die dahinter stehenden Wirkungsmechanismen zu erkennen und darauf aufbauend die eigenen Taktiken und Strategien zu verbessern.

Business networks are an important economic phenomenon of increasing practical importance throughout Europe. This volume examines business networks from an interdisciplinary perspective, with many contributions dealing with a certain form of business network, the so-called cooperative or non-hierarchical. With regard to this specific form of cooperation the volume presents new economic findings, proposes a definition and discusses the governance structure of those networks.Moreover, this book explores whether the research results can also be applied to hierarchical, centralized business networks. With medium-sized companies and all the more with large companies, business networks also pose the question of the compatibility with anti-trust law. This collection dedicates three contributions to this important question. They are complemented by chapters on liability of the network and its members towards third parties and contributions discussing duties of loyalty and the interpretation of agreements. Drawing on new research from Italy, Spain, Germany and Norway, this work illustrates the European legal perspective on business networks.