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Learn the secrets and steps to living a more meaningful life
Success is what happens to you; significance is what happens
through you. Do busy schedules at home and at work sometimes leave
you feeling overwhelmed and uninspired? Maybe you feel stuck in a
rut, going through a treadmill of the same routines or bored at a
job you don't love. If you want to get more out of life, this book
will show you how. The authors' approach has been used successfully
by many thousands of people--now you can put it to work for
yourself. You'll learn to focus on your passions, set and achieve
goals, and harness your full potential in order to live a life
filled with meaning--your best life. Shows you how to nurture your
passions, re-energize your life, and achieve your full potential
Includes dramatic stories of people who have discovered how to live
a more meaningful life Written by Peter Hirsch, social entrepreneur
and a in-demand public speaker, and Robert Shemin, successful
business book author
What follows in the pages ahead is the competitive advantage you
have been searching for. Let's take a few things as assumptions.
You already have a great product. Clearly, in today's competitive
business environment, there is no substitute for excellence of
product, executive leadership and staffing, as well as providing
top-notch customer care. That's all the price of admission to the
business ballpark. This book starts assuming those are in place. If
they're not, put this book down and go back to the beginning. If
they are, let's move forward. Consider this the new marketing of
the 21st century. Every company wants to do the same thing. Build a
good strong name, sell lots of goods or services and future proof
the company. Future proofing your company means building a company
name that allows you to immediately put a new product on the
shelves and have people buy it because they trust the name. Nike
has done their job well. They built the name with lots of great
image ads, however very few actually focus on a specific shoe or
product. While Nike has done it with big ad spending another shoe
company has done it without the big media buys. Toms, the start up
shoe company who basically took Asian workers soft shoes and put
them on the feet of men and women in some of the most trendy and
fashionable neighborhoods in America, selling them for $40 and up a
pair. We hear this about Toms all the time: "I don't wear these
shoes because they look beautiful or they are the best things for
my feet. I wear them because I like what the company is about."
Basically consumers feel good about the fact that they have a pair
or Toms on their feet. Why? Because the shoes are a symbol of good
social conscience and people are proud to display the symbol. Toms
tiny ad campaign has been based on their corporate giving program-
a pair of shoes to a kid who would otherwise not have shoes for
every pair you buy. One for one. People will support your company
if they really know you're doing the right thing. That's what a
successful corporate image is about for the future. And the world
is watching and talking about you if you do the right thing. That's
the best advertising you can hope for. But guess what. The world is
also watching if you do the wrong thing. And that news spreads just
as fast or faster. This is the future of marketing, so embrace it
and create a sustainable image, brand and company. The world is
heading in this direction. Companies that do not follow along will
be guilty of marketing malpractice.
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